"Yes, I’m a founder. I’m working on the second success of my third startup. "
Over the past 15 years, I’ve had hundreds of conversations with investors – and yet, I’ve never really thought about what it would be like if an investor had to pitch to me, not the other way around.
What would I look for?
Five qualities I'd want in an investor
1. Operational and Industry Expertise with a Scaling Mindset
I value VCs who bring more than just money – those with hands-on experience, especially entrepreneurial and industry-specific knowledge. Ideally, from my industry (cybersecurity). And if they’ve scaled businesses in this space? Even better. 😊
2. Long-Term Thinking and Vision
It would be fantastic if my investor looked beyond the next quarter and truly understood market evolution. KPIs are important – but hopefully long-term ones. As a founder, I’m (too) often working in the business and (too) rarely on the business. If someone could compensate for that…
3. Competent Relationship Built on Trust
If the investor becomes a true partner who understands the unique aspects of our business model and provides constructive challenges – amazing.
4. Access to a Network That Converts
An ideal investor or VC can open real doors: CISOs from SMI/DAX/CAC companies, MSSPs, leading security experts, or partnerships with system integrators. In my industry, the channel (distributors and resellers) is critical – if they can help us access this, even better!
5. Speed and Transparency
I value directness and transparency. Speed is always good – not rushed, but reasonably quick.
Five qualities I'd be wary of
1. Micromanagers and Know-It-Alls
Several investors have tried to explain how I should build the market or even my product. I listened to those from my industry—but most weren’t. Constantly asking for minor details can be a red flag (though yes, details can be important!).
2. Herd Mentality
No comments.
3. KPIs for Everything, All the Time
How do you measure the human customer relationship (which is crucial in B2B)? Or the brand? One of my previous companies was reduced to CAC/LTV tables and pipeline metrics. All of that matters – but it’s not everything.
4. Purely Financial Perspective
Everyone wants to make money – of course, investing in CYBERDISE Awareness is a financial participation. What you could earn is highly relevant – so are our BHAG and values.
5. Lack of Warmth and Respect
Investors don’t need to be like the people in our company. But a basic level of warmth is necessary, and mutual respect is non-negotiable.
Closing questions
What did I forget? What else is important – or not?
Either way, I’m looking forward to Startup Days 2025 in Bern #SUD25 🎊
