
Reverse pitching turns the tables: investors, business angels and VCs apply to startup founders to be allowed to invest in their companies. Whether that is a good idea has two answers: no and yes.

Reverse pitching turns the tables: investors, business angels and VCs apply to startup founders to be allowed to invest in their companies. Whether that is a good idea has two answers: no and yes.

After hundreds of conversations with investors over the past 15 years, the author turns the pitch around: five qualities worth wanting in an investor, and five to be wary of.

Product-market fit only makes things easier if you’ve got the rest right. Just having something on offer that people want does not guarantee business success.

What an entrepreneur with two exits learned from the experiences of a tech entrepreneur who has already had two exits. The takeaways range from team composition and storytelling to vision and relationships with the US.

What began a year and a half ago as a business idea for AI-driven awareness has made an impact: CYBERDISE now trains and tests over 40,000 users. Having achieved product-market fit, the company is seeking investors to scale globally.