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Navigating Uncertainty: The Entrepreneurial Journey by Laurent Balmelli

What an entrepreneur with two exits learned from the experiences of a tech entrepreneur who has already had two exits. The takeaways range from team composition and storytelling to vision and relationships with the US.

Laurent Balmelli on stage beside his slide "Real Storytelling: What Shapes the Vision and Creates the Core Value"

I am happy to learn from the experiences of a tech entrepreneur who has already had two exits, even though I have also had two exits myself. And I really learned a lot. My takeaways from last Thursday’s great presentation for me as an entrepreneur:

A company exists because the employees believe there is a way, the customers believe it solves a problem, and the investors believe it is worth something 😉

  • Team composition is key; but an 80% solution is enough
  • The doubts you carry inside you are 100% normal
  • Tell stories, stay in control of your narrative. If you can’t tell stories, don’t become an entrepreneur.
  • Write! (not only for customers, but for investors and also for employees)
  • Have a vision like this: “Let’s create a VDI killer” –> I have something like that too: “Let’s create the Unreal Engine for Cybersecurity Awareness.” 🙂
  • Americans buy the most, so build relationships with the US.

The SICTIC event last week at SICPA in Lausanne was great, thank you. And thanks for the inspiration, Laurent Balmelli, PhD !

Why does a company exist?
A company exists because the employees believe there is a way, the customers believe it solves a problem, and the investors believe it is worth something.
How important is team composition?
Team composition is key, but an 80% solution is enough.
Are the doubts an entrepreneur carries normal?
Yes. The doubts you carry inside you are 100% normal.
Why does storytelling matter for an entrepreneur?
Tell stories and stay in control of your narrative. If you can’t tell stories, don’t become an entrepreneur.
Who should an entrepreneur write for?
Not only for customers, but for investors and also for employees.
What kind of vision is meant?
A vision like this: “Let’s create a VDI killer”. The author has something like that too: “Let’s create the Unreal Engine for Cybersecurity Awareness.”
Why build relationships with the US?
Because Americans buy the most.
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Sources

  1. Navigating Uncertainty: The Entrepreneurial Journey by Laurent BalmelliCyberdise

Written by

Palo Stacho

Founder and Managing Director

Founder and Managing Director of Cyberdise AG in Zug, Switzerland. He writes about the state of the awareness industry and why behavior, not knowledge, decides whether an attack succeeds.

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